We often hear about Blue Chip artists and their strong pull for investors but did you know about Red Chip artists? Let’s take a look at the difference.

Blue Chips: To understand blue-chip vs. red-chip art, we should address that blue-chip art is. Blue-chip artists like Keith Haring, Jean-Michel Basquiat, and Andy Warhol, are well-established and globally recognised.

Their academic legitimacy has cemented them as key players in art history, affording them consistent auction results and a resilient marketplace where the value of their work will either hold or increase despite general economic fluctuations.

Their artworks tend to fetch record-setting auction results and consequently, these “trophy” pieces are in high demand but in low supply – a perfect recipe for a bidding war amongst high-net-worth art collectors.

Red Chips: Red-chip artists are often younger, emerging artists who are both creating new works on the primary market, while at the same time, selling their works for dizzying prices on the
secondary market.

Skipping the traditional artistic progression of relying upon galleries or dealers to advance in their career, these emerging new talents utilise social media to self-promote their work, achieving extraordinary commercial success in a very short time span.

Examples of red chip artists include Issy Wood and Hilary Pecis.

Message us today to discuss which artists might be right for your collection.